You can checkout any time you like, but you can never leave.

Last semester we were witness to a particularly poor piece of branding on my campus: a computer lab was shrunk and the resulting space was filled with sofas and a vending machine and called “The Hub”.

A cheery sign on the door with stretched (both in that it was too wide, and also barely relevant) clipart cheerily welcomed us, and when it was eventually replaced with a professional stencil I kind of missed it.

Jack and I reproduced it, perfect in every detail… almost.

Needless to say, some cheerless admin drone tore it down later in the afternoon.