The other day the Register ran an article suggesting that Samsung’s new laptops look a bit familiar. Similarly, John Gruber took a pop at Lenovo as they adopted a familiar form-factor with their new “ultrabook”.
The case for copying versus obvious design choices and its merits here can be debated and frankly I don’t care, but something struck me as interesting in both cases – the Windows laptop makers don’t want to show you Windows.
If you look at any of Apple’s product shots the screen is always showing something interesting – some photo editing, a video call, even just the Lion desktop in the case of the new MacBook Air. Macs never have a black screen. Conversely, Lenovo and Samsung’s product shots for the two new ranges linked above either hide the screen entirely or show it in the “off” position. Nothing there. Zilch A quick trip to HPs UK laptop page tells a similar story: rows of machines sporting a blue background with the HP logo.
It’s almost as if they’re ashamed of the software they have no choice but to ship on their machines.