The pricing scheme for the digital releases is going to be an enormous component of this initiative. Price it too low, and retailers panic and wonder about being undercut by one of the publishers they rely upon for consistent sales and cash flow. Price too high and you risk removing any hope of building a new readership.
So, on the one hand you could price nice and low and maybe bring new readers to, let’s face it, a dying medium that has been slowly choked by the cost of physical media.
Or you could price high so the guys running comic book stores can still make a living.
Don’t get me wrong, I’d hate to see a man lose his livelihood, but I’m also not going to abandon my word processor for the sake of the guy that sells typewriters.